The fresh messaging program of Google has youtube.com, chrome and search buit in
Flying in a giant metal object seems to support our deepest paranoias to come really out and air themselves, unlike any other activity.
We may have more messaging apps than before, but sharing with groups that are small is still an issue — at least, based on Google.
The company is hoping its new app, Spaces, will fix it. The messaging program, launching today on iOS, Android, and the Internet, is aimed at small groups of individuals and has Google YouTube, search and Chrome baked in.
Not quite messaging rather than quite a social network, Spaces is a "destination for when you wish to share, and talk about what you are sharing," the program's Merchandise Director Luke Wroblewski, told Mashable.
A "destination for when you need to share and talk what you're sharing."
Users create "spaces," chat room-like message threads, and invite others to join with a link that can be opened in the program or on the internet. Conversations within Spaces are centered around chunks of content like YouTube videos, internet links, and photographs.
Participants remark within a thread that lives alongside this content, and can tap on a link to a video or an article. With search, YouTube and Chrome in the program, it's simple to add new stuff to space.
Spaces additionally use some of Google machine learning to allow it to be easier to find things formerly shared in your spaces. The same technology that powers Google Photo's picture acknowledgment lives in Space's in-program search. Searching for "trees," for instance, will surface pictures with trees in them as well as videos and posts.
Spaces are the second new app in under a week from Google. The company found an iPhone computer keyboard program with search baked in, Gboard, last week. Wroblewski says they are more similar than it may seem Although the two apps seem not related.
"Both of those things are addressing similar pain points," he said. We're sort of handling the same issue in the inverse: 'Let’s set all these services inside of a single place,' and make them accessible immediately that manner."
Launching the new program ahead of Google's I/O developer conference, which will be kicking off after this week, is also intentional.
Google will be demoing what Wroblewski describes as two "bleeding edge" integrations with the platform: NFC-enabled tattoos and Bluetooth beacons. The NFC tattoos allow individuals to tap on their NFC-equipped telephone on a tattoo to join a space that is new. Additionally, beacons that are Bluetooth will be set up by Google during a session to discuss what they see at I/O to allow programmers to join a space around different sessions.
Its choice to use I/O as a launchpad, and this kind of experiment, is also suggestive of Google's future strategies for Spaces. Though Wroblewski declined to say whether programmer tie ins may be on the roadmap for the future, he said the business is thinking as a platform of Spaces, just into.
"The really cool thing about building any kind of platform is seeing what folks do with it," Wroblewski said. "That’s what we do with Android, that we do with Chrome, that's what we do with everything. We consider this to be a program.