On August 16, 2013, Google went down for 5 minutes and in that time, the global internet traffic dropped by 40%.

For a very brief few minutes on Friday you may have discovered some Google services, most notably search, appeared to be down

For a very brief few minutes on Friday you may have discovered some Google services, most notably search, appeared to be down. If not, maybe you detected the ensuing addict- out across Twitter and the remaining Internet.

The flash outage was more than an opportunity for a number of great one-liners and the opportunity to really stand up in the keyboard and walk around for a couple of minutes. If we'd connected nanobots floating about in our bloodstreams, definitely they'd have registered a global uptick in caffeine intake during those few seconds.

As it turns out the downtime of Google did appear to have worldwide, quantifiable repercussions, based on analytics firm GoSquared, which estimates that it caused a 40 percent drop in global traffic -minute window:

Google.com was down for a few minutes between 23:52 and 23:57 BST on 16th August 2013. This had an enormous effect in the number of pageviews coming into GoSquared's realtime tracking - around a 40% fall, as this graph of our global pageviews per minute shows. That is tremendous. As net users, our reliance on google.com being up is huge. It's also as users managed to get to their destination, that pageviews spiked soon afterwards.

Google has admitted the outage, which it says has been solved.

In related news, Bing and Yahoo still exist, but apparently failed to discover a means to target their marketing during the outage to Google users.