Guwahati : 9-Year Old Girl Forces (Real Juice) Firm To Modify Juice Packaging

The business has denied the charges of sex discrimination.

A 9-year old girl in Guwahati refused to drink a juice contending that the beverage was meant for "him", referring to the packaging which carried an image of a boy in school uniform.

"Real fruit juices could be consumed only by boys?" the girl inquired her father, Mriganka K Majumdar, referring to the packaging of juice carton, which had an image of a boy in school uniform using a caption, "something that is great for your child also needs to get him grin".

The matter was taken up by union Girls and Child Development Minister Maneka Gandhi after the girl's dad wrote a letter to Ms Gandhi claiming that the packaging of the drink was discriminatory.

"I was caught aback and could not reply to her (sic)," Mr Majumdar said, adding that Dabur's 'Actual' juice brand desires "to show some respect to our daughters".

The business has denied the charges of sex discrimination.

"Let me reassure you the use of the term 'him' on the pack is not sex-specific and was used in a more general sense to connote kids and no actual specific gender," an official statement issued by Dabur read.

They, nonetheless, have consented to modify the packaging to avoid "any such misunderstanding in the future".

Rejecting the organisation 's claim, Mr Majumdar said, "It Is misleading on the section of Dabur to state the pack also takes a girl's image because that isn't accurate. The 200 ml pack of 'Actual' juice just comes with a picture of a boy in a school uniform. However, the larger 1-litre pack also has an image of a girl."

But, "I am joyful they have determined to make changes," he added.

Ms Gandhi said she took up the matter with all the business to "send a message outside and establish a precedent for future."